Developing a website and applying on-page SEO while ignoring an seo strategy is similar to a builder building a home, only for no one to ever live in it.
If you’re not focussing a large portion of your SEO resources towards creating resonating website content – specifically to solve your customers’ needs, having a website in the first place is meaningless.
With PPC & customer acquisition costs constantly rising, digital agencies all over are seeing the value in ranking domains organically on search engines results pages, and investing in an seo strategy to implement organic digital growth.
E-E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It’s important for your SEO strategy because search engines like Google prioritise websites that demonstrate high levels of expertise, authority, and trustworthiness in their content.
Linkable’s SEO strategy and content roadmap service helps improve your website’s search engine rankings by providing a strategic plan to enhance your expertise, authority, and trustworthiness through content optimization, research, collaboration, and engagement strategies.
Linkable Analytics conducts industry research by analysing industry trends, studying competitor websites, and reviewing authoritative sources. This research helps identify the key areas of expertise relevant to your website and guides the content creation process.
Linkable SEO collaborates with subject matter experts, either internal team members or external professionals, who possess deep knowledge and experience in your industry. They contribute their expertise to the content creation process, ensuring the information is accurate, reliable, and aligns with your brand’s authority.
Keyword research helps identify the relevant terms and phrases that your target audience is searching for. By strategically incorporating these keywords into your content, you improve its visibility to search engines. This optimization, combined with E-A-T factors, helps enhance your website’s ranking and authority.
Linkable SEO optimised meta tags, headings, and URLs by incorporating relevant keywords and creating clear, concise, and descriptive elements. This optimization helps search engines understand the content’s relevance, and when done correctly, it can improve the user experience and increase the authority of your website.
Linkable SEO employs various strategies to build high-quality backlinks. This may include outreach to reputable websites, guest posting on industry-related blogs, creating shareable content that naturally attracts links, and fostering relationships with influencers or thought leaders in your industry.
A user-friendly website design enhances the user experience, making it easier for visitors to navigate, find information, and engage with your content. This positive experience builds trust and encourages users to stay longer on your site, increasing the chances of conversions and establishing your website as a trustworthy authority.
Incorporating social proof and testimonials provides evidence of positive experiences and customer satisfaction. This enhances your website’s trustworthiness by showcasing real-life examples and feedback from previous clients or customers, further establishing your authority and expertise.
Linkable SEO employs various methods to encourage user-generated content and engagement. This may include implementing comment sections, discussion forums, or social media integration to encourage users to leave feedback, ask questions, and share their experiences. Engaging with users directly and encouraging them to contribute enhances the overall user experience and fosters a sense of community on your website.
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